From a Kid’s Idea to a Brand with Heart
- Camp Ruff It

- Apr 16
- 2 min read
Every once in a while, you come across a brand that makes you pause. Not because of the packaging or the marketing, but because of the story behind it.
Ava’s Pet Palace is one of those brands.
Ava started her business when she was just eight years old. Before that, she had already sketched out her idea at six, driven by a simple but powerful belief that pets deserve better. Better ingredients, better transparency, and better care.

What began in her family’s kitchen was not a hobby or a one-time project. It was a genuine attempt to create something meaningful. She started making dog treats with real, wholesome ingredients and asking questions that many people overlook. Why are there so many unnecessary ingredients in pet treats? Why can’t we easily understand what we’re feeding our dogs?
That curiosity turned into action. And that action turned into something real.
Ava’s Pet Palace began at local markets and small community events, where her products quickly resonated with pet owners who were looking for something simpler and more trustworthy. Over time, that small beginning grew into a brand that now reaches far beyond those early days, while still holding onto the same values it was built on.
What makes this story stand out is not just how young she was when she started, but how intentional the brand still feels today. It remains family-run, grounded in the same commitment to clean ingredients and thoughtful production that sparked it in the first place. Even as it has grown, it hasn’t lost the heart behind it.
That matters to us.
As we step into this next chapter of Camp Ruff It, we’ve been incredibly intentional about the brands we choose to bring into our space. We’re not just looking for products. We’re looking for stories, for purpose, for businesses that genuinely care about what they’re creating and who they’re creating it for.
That’s why Ava’s Pet Palace felt like such a natural fit.
They won’t just be included in our Preview Party. They’ll be there in person. Set up, present, and part of the experience. You’ll be able to meet them, learn more about their journey, and connect with the story behind the product in a way that you simply can’t from a shelf.
Because this event is not just about what you take home.
It’s about what you experience while you’re there.
And this is one of those stories we’re really proud to share.


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